Nike’s Paris Olympics Campaign: A Masterclass in Emotional Marketing

The Olympics Aren’t Just About Sport — They’re About Story

Every four years, brands try to ride the Olympic wave — but few do it like Nike.

In the lead-up to Paris 2024, Nike didn’t flood our feeds with logos. Instead, they hit us with emotionally charged stories, stunning visuals, and culturally timed drops. This wasn’t just a campaign — it was a movement.

Here’s why it worked and what you can steal for your next launch.