Formula 1 Is Taking Over Fashion — And It’s Just Getting Started

Formula 1 used to be all about the grid. Now? It’s just as hot on the runway.

Over the last few years, the lines between high-speed and high-fashion have blurred — and Formula 1 is officially having its moment in style culture. From Lewis Hamilton’s front-row fits to designer collabs on pit walls, this sport is no longer confined to garages and circuits.

Here’s how F1 is becoming a fashion powerhouse — and why it matters for brands and marketers everywhere.