How Red Bull Racing Took Over TikTok

The Fastest Team on Track — and Online

When people think Red Bull Racing, they think speed, energy, and Max Verstappen on a victory lap. But off the track, Red Bull is quietly dominating another arena: TikTok.

While other F1 teams played it safe with highlight clips and generic race recaps, Red Bull leaned all the way into platform culture — memes, trends, and all.

Here’s how they built one of the most engaging brand accounts in motorsport.